Aanand Madhav
Aanand MadhavSenior PM · UX
Emirates Mars Mission team and launch work
YearMay 2020 - Jul 2020
ClientMohammed Bin Rashid Space Centre
RoleFrontend Development and Project Management

Emirates Mars Mission

Built the official website, application, and satellite tracker for the UAE's first Mars mission in 45 days. The platform held 200,000 concurrent users on launch night.

GatsbyStrapiSwiftKotlin
4 min read
Platform
Launch phase
Project clip
Launch clip

Emirates Mars Mission

Client: Mohammed Bin Rashid Space Centre Year: 2020 Role: Frontend Development and Project Management

This wasn't just a project. It was a lifeline. And I knew I had to give it everything I had.


The Backstory

2020 hit hard. The first lockdown had just ended, and my agency was in a difficult place financially. Months of no income, salaries partly covered on credit. I had made the call to leave a part-time role a few months prior - and then the world locked down.

In that moment, a friend - Sumit Ghugharwal - came through. He was working on the technology proposal for the UAE's first Mars mission, and he handed me the website and app development work.

I said yes without hesitation.


My Role

  • Frontend development - the full website UI and SEO architecture
  • Day-to-day project management across a globally distributed team
  • Technical problem-solving across mobile and web when the team hit blockers

The Challenge

The stakes were sky-high.

  1. 45-day hard deadline - fixed by the satellite launch date, not negotiable
  2. Multilingual, high-performance platform - the site needed to handle global traffic in multiple languages from day one
  3. Native mobile apps - iOS and Android, developed simultaneously alongside the web build
  4. Senior government stakeholders - we were working with officials from the UAE government and scientists from Mohammed Bin Rashid Space Research Centre, where every detail had to be right

The Approach

Move fast, deliver early

I knew how projects like this worked. The closer you get to launch, the more changes come in - branding refinements, content updates, last-minute requests from senior stakeholders. If I waited to have everything perfect before showing work, we would lose weeks of iteration time.

I delivered the first cut of the website in 10 days.

That early delivery gave us room. The client could react, we could adjust, and the pressure of the final weeks was manageable instead of catastrophic. Working 16-hour days was a choice I made deliberately - I understood the value of buying time early in the project.

Building for scale from the start

Gatsby gave us the performance baseline we needed - fast loads, SEO-friendly rendering, and a structure that could handle multilingual content cleanly. Strapi handled the backend CMS, giving the client's team control over content without touching code. The mobile apps were built natively - Swift for iOS, Kotlin for Android - to make sure the experience was solid on both platforms.

The satellite tracker was built into the platform as a live reference tool. It ended up becoming the primary source that global media used to track the launch.

Solving the unsolvable in an hour

About three days before beta testing, the iOS developer told me a key feature was not feasible. We needed to display a 3D model of the satellite in VR on iOS. He had spent three days on it and couldn't make it work.

I went away and researched the problem myself.

Within the hour, I found the solution - displaying a 3D object on iOS was as simple as passing a URL to the native PDF viewer. I sat with the developer, shared the approach, and we had it working in under an hour.

The feature shipped.


The Solution

Tech stack:

  • Website: Gatsby (React-based, for performance and SEO)
  • CMS: Strapi (open-source, multilingual content management)
  • iOS app: Swift (native)
  • Android app: Kotlin (native)
  • Satellite tracker: custom-built, integrated into the main platform

The first website iteration was live internally in 10 days. Full launch followed on schedule.


Key Outcomes

  • 200,000 concurrent users on launch night - zero major issues
  • Satellite tracker became the reference tool for global media covering the launch
  • UAE Deputy PM shared the website on Twitter - unprompted, on launch day
  • Coverage on television news across multiple countries
  • Delivered on schedule - 45 days, as required by a fixed satellite launch date
  • Globally distributed team coordinated across multiple timezones without a single missed milestone

What I Took From It

I came into this project under financial pressure and walked away with a piece of work I am genuinely proud of. Not because it was high-profile - though it was - but because of what it took to get there.

The lesson that stayed with me: move early, move fast, and do not wait for perfect conditions to start solving hard problems. The hour I spent researching the VR feature was worth more than three days of trying to work around it.

This project showed me what is possible when you commit completely.

About the author

Aanand Madhav is a Senior PM and UX Expert with 9 years of experience shipping products across fintech, ed-tech, ecommerce, and government sectors. He leads UX and development at YAMU Media and runs MediaMen Services.

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