YAMU Media
$300k+Monthly revenue at some D2C brands
Managing UX and development across D2C ecommerce brands.
My work at YAMUI’m Aanand. I bring product, UX and engineering together to build things that matter.
Let’s build something →Open to full-time product leadership roles
Good decisions. Real products.
9 yrs in Product, UX & delivery
MediaMen Services
1,000+Qualified leads routed per day
Product, UX and engineering for the UK debt and IVA market. Decision engine, integrations and a purpose-built CRM.
My work at MediaMenA few things in rotation.
Coffee, a slow ferment and a book I keep coming back to.
Last noted Jul 2026
Curiosity, put to work.
2026 Webby People's Voice Winner
My First Voice
Use AI to give non-verbal children a personalised voice that sounds like them, preserving local accent and cultural identity.
Explore My First VoiceAutomating WordPress development
Using AI agents, WordPress Studio, WP-CLI, and disposable local sites to build, test, and ship plugins and complete client websites.
Explore the experimentsActive
AI marketing activation systems
Personalised video generation, custom graphics, WhatsApp-based flows. AI at production scale.
See the systemCompleted
AI UGC & content pipelines
Created video ads with AI for a huge FMCG brand in India - from brief to final assets.
See the systemRecent writing
All writing
A Practical $10 SEO Stack with OpenSEO and Screaming Frog
What I gained, what I gave up, and how OpenSEO and Screaming Frog split the work of a practical solo SEO stack.
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A Zero-Plugin WordPress Lead Pipeline to Google Sheets
How I connected a plain HTML form embedded in WordPress to Google Sheets and confirmation email without a form or connector plugin.
Read the pieceThere is life beyond the roadmap.
Coffee, slow ferments, books and the places that make me look at things differently.
The struggle made the approval sweeter. The uncertainty made the arrival meaningful. Going solo made me realize I don't need perfect conditions to begin.
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