Leading CRM architecture and D2C growth systems
Leading CRM architecture for the UK IVA industry and driving UX, funnel, and conversion work across D2C revenue environments.
Currently at YAMU Media - open to select project workBuilder.
Get in touch →
Builder.
Brewer.
Wanderer.
I help founders and teams turn messy product, UX, and delivery problems into software that ships, converts, and scales.
9 yrs
Product, UX & delivery200K
Concurrent users1.5M
Learners supported
01 / NowIn rotation
A live snapshot of what is moving right now
Follow on InstagramAutomating WordPress development
Using AI agents, WordPress Studio, WP-CLI, and disposable local sites to build, test, and ship plugins and complete client websites.
Coffee calendar
This week's brews, one day at a time.
Weekly rotationUpdated daily
Batch #43
Falsa & Ginger Lemon
Batch #43· Falsa & Ginger Lemon
Day 1 · Fresh brew
Black tea, just started
Day 3 · FermentingSCOBY getting to work
Log> analyzing conversion drop-offs/Log> debugging CRM sync issues/Log> automating WordPress delivery/Log> routing high-intent leads/Log> status: deep-work-mode/Log> analyzing conversion drop-offs/Log> debugging CRM sync issues/Log> automating WordPress delivery/Log> routing high-intent leads/Log> status: deep-work-mode/
02 / WorkWhen to bring me in
Fewer handoffs. Clearer delivery.
Bring me in when product decisions, user experience, and technical delivery need to move together. I work across the seams so the brief gets clearer and the work keeps moving.
The funnel is busy but still leaks
I find the decision points that cost attention or revenue, then turn the diagnosis into UX, content, and implementation changes your team can ship.
My Debt Plan case study
The build is high stakes and time is short
I reduce ambiguity early, keep design and engineering aligned, and stay close enough to the code to catch delivery risk before launch day.
Mars Mission case study
The AI idea needs to survive real users
I turn promising experiments into dependable workflows with clear inputs, human checks, and production constraints built in from the start.
See the Webby winnerAanand has a strong ability to break down complex concepts into clear technical plans. He builds systems and teams with intention, and brings structure to ambiguous problems. He's direct and opinionated - which keeps projects on track - and genuinely easy to work with as a person.
Showing 01 of 03
Share the bottleneck, the timeline, and what success should look like. I read every message and reply when I can genuinely help.
Get in touch →
03 / LabMediaMen Services
Where I build things that don't have a brief yet.
Won Webby AwardAI Experimental
My First Voice
Use AI to give non-verbal children a personalised voice that sounds like them, preserving local accent and cultural identity.
See the Webby projectActiveAI Campaigns
AI marketing activation systems
Personalised video generation, custom graphics, WhatsApp-based flows. AI at production scale.
CompletedContent AI
AI UGC & content pipelines
Created video ads with AI for a huge FMCG brand in India - from brief to final assets.
Some experiments become client solutions. Some stay as internal tools. Some just teach me something useful.
04 / WritingLatest articles
All writingdevelopment · 6 min readJul 2026
How I Built a Food Ordering System That Ends in a WhatsApp Message
How I built a WordPress food ordering experience that turns a 170-dish cart into a structured WhatsApp message without adding checkout or a new order backend.
WordPressRead the piece
development · 10 min readJul 2026
Your Pixels Are Firing. Your Campaigns Still Show Zero. Here's Why.
Why Meta Pixel events can fire successfully but still show zero campaign conversions, with fixes for field mapping, custom conversions, CAPI, and deduplication.
Meta PixelRead the piece
12 articles · WordPress, UX, Product, Tools
05 / LifeOutside the work
The struggle made the approval sweeter. The uncertainty made the arrival meaningful. Going solo made me realize I don't need perfect conditions to begin.
Read the full story