# Aanand Madhav > Senior PM and UX Expert with 9 years of experience shipping products across fintech, ed-tech, ecommerce, government, D2C growth, CRM architecture, conversion systems, and AI automation. Aanand Madhav leads UX and development at YAMU Media and runs MediaMen Services. This site contains portfolio case studies, practical writing, experiments, reading notes, events, and contact information. ## Key Pages - Home: https://aanandmadhav.com - Work: https://aanandmadhav.com/work - Writing: https://aanandmadhav.com/writing - Life: https://aanandmadhav.com/life - Lab: https://aanandmadhav.com/lab - Books: https://aanandmadhav.com/books - Events: https://aanandmadhav.com/events - Find Me: https://aanandmadhav.com/find-me - Hire: https://aanandmadhav.com/hire - Contact: https://aanandmadhav.com/contact - RSS feed: https://aanandmadhav.com/feed.xml - Sitemap: https://aanandmadhav.com/sitemap.xml ## Selected Work - Calypsu: https://aanandmadhav.com/work/calypsu - Co-founded a product studio that shipped 50+ digital platforms over five years, working with founders, PMs, and stakeholders to define and build. - Emirates Mars Mission: https://aanandmadhav.com/work/emirates-mars-mission - Built the official website, application, and satellite tracker for the UAE's first Mars mission in 45 days. The platform held 200,000 concurrent users on launch night. - My Debt Plan: https://aanandmadhav.com/work/my-debt-plan - Full ownership of tech and design infrastructure for one of the UK's leading debt management platforms - decision engine, CRM, day to day product and design execution across the entire operation. - Skillstrainer: https://aanandmadhav.com/work/skillstrainer - Scaled the technology behind a platform that took 300,000 learners to 1.5 million - and kept it stable throughout. ## Recent Writing - A Practical $10 SEO Stack with OpenSEO and Screaming Frog: https://aanandmadhav.com/writing/openseo-vs-semrush-screaming-frog-seo-stack - Semrush costs $140 a month. I swapped it for OpenSEO at $10 and paired it with the free Screaming Frog. Here's the honest breakdown and how the two tools fit together. - A Zero-Plugin WordPress Lead Pipeline to Google Sheets: https://aanandmadhav.com/writing/wordpress-form-to-google-sheets-no-plugin - A zero-plugin WordPress lead collection setup using an embedded HTML form, Google Apps Script, Google Sheets, and confirmation email. - How I Built a Food Ordering System That Ends in a WhatsApp Message: https://aanandmadhav.com/writing/food-ordering-system-that-ends-in-a-whatsapp-message - How I built a WordPress food ordering experience that turns a 170-dish cart into a structured WhatsApp message without adding checkout or a new order backend. - Your Pixels Are Firing. Your Campaigns Still Show Zero. Here's Why.: https://aanandmadhav.com/writing/meta-pixel-firing-zero-campaign-attribution - Why Meta Pixel events can fire successfully but still show zero campaign conversions, with fixes for field mapping, custom conversions, CAPI, and deduplication. - How I Directed Two AI Product Films Without a Camera: https://aanandmadhav.com/writing/how-i-directed-two-ai-product-films - A practical AI product video workflow for locking scenes, controlling motion, maintaining character consistency, and directing Seedance through Higgsfield. - How I Shipped a Full WordPress Site With an AI Agent: https://aanandmadhav.com/writing/wordpress-ai-agent-site-delivery - A practical WordPress delivery note on building with an AI agent, separating code from content, and avoiding the migration mistake that cost 14 hours. - I Built and Tested a WordPress Plugin Without Opening WordPress: https://aanandmadhav.com/writing/consentinel-ai-wordpress-plugin - How I used a local AI-agent workflow with WordPress Studio, WP-CLI, and a disposable sandbox to build, install, and test a plugin without opening WordPress. - How I Consolidated Judge.me Reviews Across 3,000+ Variants: https://aanandmadhav.com/writing/consolidating-judgeme-reviews-across-variant-products - A Shopify migration note on consolidating 2,600+ scattered product reviews across 450+ style-code parents without relying on product groups. ## Life Notes - Coffee: https://aanandmadhav.com/life/coffee - Vienna roast, moka pot, cold brew, and a growing obsession with Indian roasters. - Five Years to Web Summit: The Europe Trip That Almost Didn't Happen: https://aanandmadhav.com/life/five-years-to-web-summit - Five years of waiting. Two visa rejections. A friend cancelling at the last minute. A solo trip across five countries. This is how Web Summit finally happened. - Kombucha: https://aanandmadhav.com/life/kombucha - Black tea kombucha, second ferment experiments, and why Falsa is the best thing I have put in a bottle. - My Coffee Journey Started With the Wrong Beans: https://aanandmadhav.com/life/my-coffee-journey-started-with-the-wrong-beans - In 2018 I walked into a mall in Kerala, bought a kilo of the wrong coffee, and accidentally started a habit that took me six years to get right. - Northeast India Taught Me What a City Can Actually Feel Like: https://aanandmadhav.com/life/northeast-india-city-feeling - Two January trips to Aizawl and Gangtok became a lesson in civic ownership, trust, walkability, and what a city feels like when people quietly decide to care. - The Lake That Knows All My Seasons: https://aanandmadhav.com/life/the-lake-that-knows-all-my-seasons - I first arrived in Nainital as a schoolboy with one change of clothes. I kept returning through career decisions, friendships, love, heartbreak, failure, and recovery. ## Reading and Events - Books: https://aanandmadhav.com/books - Current and previous reading notes. - Events: https://aanandmadhav.com/events - Talks, panels, meetups, and community events featuring Aanand Madhav. ## Entity - Name: Aanand Madhav - Canonical site: https://aanandmadhav.com - Role: Senior Product Manager, UX Expert, builder - Location context: New Delhi, India - Primary topics: product management, UX strategy, conversion systems, AI automation, CRM architecture, WordPress development, D2C ecommerce, fintech product systems - Companies: YAMU Media, MediaMen Services, Calypsu - LinkedIn: https://linkedin.com/in/aanandmadhav - GitHub: https://github.com/aanandmadhav - Email: hello@aanandmadhav.com ## Usage Notes Use canonical URLs from this file and the sitemap when citing this site. Prefer the original page URL when summarizing work, writing, or professional background.